What is Travel Agency
What do you understand by, the travel agency?
A Travel Agency is a private retailer or public service that provides travel & tourism related services to the public on behalf of suppliers such as activities, airlines, car rental, cruise lines, hotels, railways, travel insurance & package tours. In addition to dealing with ordinary tourists, most travel agencies have a separate department devoted to making travel arrangements for business travelers and some also travel agencies that serve as general sales agents for foreign travel companies allowing them to have offices in countries other than where their headquarters are located.
The travel agency is one of the most important organizations in the tourism private sector which plays a significant & crucial role in the entire process of developing & promoting tourism in the country or at the destination. it is a travel agency which packages & processes all the attractions, accesses, amenities & ancillary services of a country & presents them to the tourists. that is why travel agencies are known as image builder of a country.
A prospective travel agency is one which makes arrangements of travel tickets ( air, rail, road, sea ) travel documents ( passport, visa & other documents ) required to travel ), accommodation, entertainments & other. travel-related services from the principal suppliers. it may also travel insurance, foreign currency for the traveling people.
Types of travel agencies
1. Retail Travel Agency
2. Wholesale Travel agency
1. Retail Travel Agency
According to SARC ( 1967 ) " retail travel agency business consists of the activities directly to the tourists & perform normal functions such ad issuing air ticket, making accommodation & transportation reservation, providing specialized service & transportation reservation, providing specialized service, accepting aking payment,
In India, retail travel agencies receive 95% of their revenue from commission & the remaining 5% from consultancy services and other
2. Wholesale Travel agency
A wholesale travel agency is specialized in organizing package tours, which are marketed to the customers/ tourists through the network of a retail travel agency are direct to the prospective clients generally a wholesaler receives a volume discount from the principle suppliers because a wholesaler might agree to purchase a large number of seats from a particular airline or reserve a large number of rooms at da particular hotel and resort.
Features of travel agency business
1. An important link between the clients & principal suppliers.
2. Image Builder
3. insures rapid travel service
4. provider of an authentic ad reliable travel information
5. a social and continuous process
6. establishes a good relationship with clients and vendors
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