C's OF TOURISM COMMUNICATION

 

7 C's of communication : 

1. Complete. 
2. Concise. 
3. Clear. 
4. Correct. 
5. Consideration.
6. Courteous. 
7. Concrete. 





Complete

Every communication must be complete and adequate. Incomplete messages keep the receiver guessing, create misunderstanding, and delay actions. Every person should, therefore, be provided with all the required facts and figures. For example, when a factory supervisor instructs workers to produce, he must specify the exact size, shape, quality, and cost of the product. Any assumptions behind the messages should also be clarified. 4 

Concise:

In communication, the sender should be brief and be able to convey the message in fewest possible words without sacrificing other communication qualities. Conciseness is desired because of the following benefits: 
1. A concise message saves time and expense for both sender and receiver. 
2. Conciseness contributes to emphasis; by eliminating unnecessary words and sender let important ideas stand out. 
3. Concise messages are inherently more interesting to recipients as they avoid unnecessary information.


Clear:

Clear means getting the message across so the receiver will understand what the sender is trying to convey. The receiver should interpret your words with the same meaning sender to want communicate. Accomplishing that goal is difficult because individual experiences are never identical, and words have different meanings to different persons. Some specific ways to help make messages clear: 1. Choose short, familiar, conversational words. 2. Construct effective sentences and paragraphs. 3. Achieve appropriate readability (and listenability). 4. Include examples, illustrations, and other visual aids, when desirable


Correct: 

The word correct as applied to messages means the right level of language and accuracy of facts, figures, and words. If the information is not correctly conveyed, the sender will lose credibility. Transmission of incorrect information to the receiver will vitiate the decision-making process. The transmission of incorrect information to outsiders will spoil the public image of the firm. To convey correct messages, grammatical errors should also be avoided. 


Consideration: 

Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e. the audience’s viewpoints, background, mindset, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in a message to suit the audience’s needs while making your message complete.


Courteo

Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective, and enthusiastic. A courteous message has the following features: Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message. The courteous message is positive and focused on the audience. It makes use of terms showing respect for the receiver of the message. 


Concrete: 

Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens confidence. A concrete message has the following features: It is supported by specific facts and figures. It makes use of words that are clear and that build a reputation. Concrete messages are not misinterpreted.
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